You have a new business, product, idea, or initiative and you want to spread the word about it, but how do you cut through all the noise? If I had to boil that answer down to just one word it would be this: strategize. A good PR strategy starts with four basic steps. As with anything, you can be as general or as detailed as you want with these steps but following them at even the most basic level will result in more focused, targeted, and effective PR efforts.

It’s a fair question, and one I’m being asked more and more frequently. Until now, I’ve been responding by telling people about how my personal interactions with AI have left me wanting more quality, more insight and better syntax. In short, I’m safe because AI just isn’t up to par (yet). . . it’s the “yet” that needles at me.

It’s an easy question to ask. It’s a good question to ask. But it’s often a very difficult question to answer. My job centers on getting my clients from where they are now to where they want to be. In order to do that effectively, I need to learn more than just the facts about my clients. I also need to learn their voices, cultures, and values.