PR Resources: Make the Most of Your Message
The resources on this page are designed to equip visitors with basic principles for achieving public relations success. Just as important, these resources can help you avoid some of the most common pitfalls as well.
As always, contact us to talk about how to apply these and other strategies to successfully achieve your goals!
Navigating Crises in the Digital Age
In today’s fast-paced media environment, how a company responds to a crisis is just as important as the crisis itself. Social media, in particular, often acts as a double-edged sword. On the one hand, it heightens public backlash and misinformation. On the other, it acts as a powerful tool for transparent, timely, and personal communication that (when used strategically) can help restore brand credibility.
Three key principles of crisis communication
Every crisis is different and each requires a unique plan of action. However, these general principles can apply to most any situation involving an organization that places a high value on transparency, honesty and trustworthiness.